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Meeting the Consumer Where She’s At – The Future of Shopping

Hoarding catalogues to trolling malls, Tupperware parties to Cyber Monday, as long as there have been things to buy, we’ve been inventing new ways to shop for them. Today, we’re one-click away from those Gucci slides we’ve been coveting. But in a world where we are using crowdfunding apps in our ride-share cars on our way to AirBnBs – ownership isn’t king anymore. So, what exactly is the future of shopping? read more

Finding Workplace Empowerment with Year Up

Gwynnie Bee and Year Up are partnering to bridge the gap between personal style and great workwear for young women entering the workforce. The women at Year Up have inspired us with their fearless determination, hard-won talent, and confidence in the workplace. Now it’s their turn to give you their best professional advice, share their empowerment, and how Year Up has changed the course of their futures. read more

7 Ways to Master Closet Confidence

Gwynnie Bee and Year Up are partnering to bridge the gap between personal style and great workwear for young women entering the workforce. We spoke to seven incredible women from Year Up in various stages in their careers on how workwear affects their careers, confidence, and personal style. Each of their personal stories has a piece of wisdom that even the most seasoned workwear lovers can learn from. Read on to hear how each woman has achieved her own Closet Confidence. read more

7 Style “Rules” Begging to Be Broken

Some believe that great style is defined by a particular set of rules. We’re all familiar with them–they’ve been around for as long as any of us can remember. However, we are bold, brave, and throwing out the rulebook today. As it turns out, under even the slightest interrogation these so-called pillars of fashion crack and crumble and are exposed for what they really are: basically bogus, absolutely arbitrary, sartorial silliness. As always, we encourage you to wear what makes you feel fabulous… and we think these seven style upgrades will. read more

Shape Report: Summer 2018

We know that style only goes so far and fit is what takes your outfit the rest of the way! For this reason, we created The Shape Report to help you find the looks that flatter your specific shape. We combined the hottest looks for the summer with tried-and-true fit tips to help you closet smartly. Read on for tips you might find helpful, but remember, there are no fashion rules, and we encourage you to find the things that make you feel your best! read more

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