How To Win at Halloween: 5 Easy Transformations Designed to Wow

Eek! Halloween is just around the corner. Are you ready for that party, office costume contest, or handing out candy yet? If not, we’ve got five easy Halloween costumes that you can whip up for any personality, skill set, or closet. Check out our video featuring Jessica Torres as we walk you through transformations you can make in a snap! read more

The Definitive Lipstick Guide for Work, Special Events, and the Everyday

If you’re like us, you love the idea of a lipstick as part of your look for big events: meetings, weddings, important dinners, or even just for a fun pop everyday. But it’s also the makeup that gives us the most trouble, and we have questions! We’ve reached out to Lindsey Zelli Ashworth, Professional Makeup Artist and Esthetician, to pick her brain for all her lipstick secrets, so a bold (or even a nice neutral) lip is never out of the question. Read on to learn whether or not to rock a lip for a meeting, how to preserve your lipstick through a meal, and the final verdict on lipliner: essential or outdated? read more

Day-to-Night: Transform the Look

Taking your look from day-to-night has never been easier. We teamed up with Brett Jackson, a makeup artist from Stylisted, who shows us how to transition your every day look into an evening one, in under 10 minutes.  We also added a few styling tips to pull the whole look together. Shown off on Shannon Miller, this is an easy look, anyone can accomplish on their way out the door. Watch the Facebook Live video below for the full tips, and read on to see close ups of the final product. read more

3 Easy Hair How-Tos

Minimal effort, maximum effect. These three long hair ‘dos are quick and easy! All you’ll need is a brush, some bobby pins, and a hair tie. And a sock. Preferably freshly laundered. (Socks: so hot right now!) April showers bring May flowers — and a month of bad hair days. Enough with the frizz frustration! Get your hair up and out of your face with out looking like you just gave up on your manic mane altogether. GB staffer Doni shows us how it’s done. read more

How to pull off a purple pout

We’ll admit to being a little skeptical about the purple lip trend that’s been popping up on runways and in editorial spreads, but after experimenting with the look ourselves, we’re sold. The key is finding a shade that complements your skin tone. We used a bright matte shade with pinky undertones on GB staffer Lisa that worked with her creamy complexion and made her blue eyes really stand out. We pulled our inspiration for the complete look from the models at Prabal Gurung who rocked cat eyes to balance out their punchy pouts. read more

How-To: The New Red Lip

Nothing says spring like a bright pop of color. Bright orange lips were all over the runway this season, from Nanette Lepore to Donna Karan to Rag & Bone — it’s already being hailed “the new red lip” and like red lipstick, it looks great on everyone. We loved this dewy and feminine spin on the punchy pout from DKNY so much we wanted to recreate the look to share with you. GB staffer Lisa shows us how it’s done. read more