We’re thrilled to have introduced Johnny Was to the Gwynnie Bee collection! The brainchild of Eli Levite, Johnny Was has been offering gorgeous luxe bohemian style since the brand was launched in 1987. Happy, bright colors and unique prints that lend themselves to layering — Johnny Was is just what we needed to welcome spring. We got the scoop from the Johnny Was team.

#JohnnyWas founder Eli Levite with designer Christie Whitley

Johnny Was founder Eli Levite and and 4 Love & Liberty designer Christie Whitley at a Johnny Was Fashion’s Night Out event

What initially inspired the brand’s creation?

The name “Johnny Was” came from a Bob Marley song which led to a boho chic inspiration.

#GwynnieBee #JohnnyWas Spring 2014

Cover of the Johnny Was Spring 2014 catalog


How would you describe the brand’s aesthetic?

Beautifully crafted, luxurious, and flowing. Each garment and print is a work of art.

#GwynnieBee #JohnnyWas Angie Wrap Jacket

Johnny Was Angie Wrap Jacket, sizes XL-4X

How do you envision the women you design for?

I imagine her as carefree, fun-loving, and empowered.

#GwynnieBee #JohnnyWas Wonderland Blouse

Johnny Was Wonderland Blouse, sizes XL-4X


What has your team’s experience been within the plus size industry?

Very positive! We’re excited to see that the customer is thrilled to have us and is anxious to see our next designs.

#GwynnieBee #JohnnyWas Peplum Hoodie

Johnny Was Peplum Hoodie, sizes XL-4X —look for it in tomorrow’s New Arrivals!

What do you hope to change within that industry?

We want to give customers more choices, empowering women of all sizes.

#GwynnieBee #JohnnyWas Janelle Handkerchief Tee

Johnny Was Janelle Handkerchief Tee, sizes XL-4X —
Look for it in tomorrow’s New Arrivals!

What does your brand bring to a Gwynnie Bee closet?

A very unique sense of happy clothing and great quality. We’ve got a real feel good approach. Johnny Was girls are often complimented on their unique sense of style — and that feels good too!

Size Note: The Johnny Was size chart goes by half size measurements. To find your proper size, simply double the measurements on the chart to match to your body measurements.

Which Johnny Was item are you thinking of closeting? Comment below!

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