Women have been around, well, since the beginning of time. But it’s only recently that they’ve had the chance to truly shine in the world of business.
Today, 40 percent of entrepreneurs in the U.S. are women. And that number keeps rising. So this new year, we’re celebrating those women who are making a true difference in their respective fields.
Behold: 4 amazing women who are revolutionizing the world of business.
Christine Hunsicker – Founder and CEO of Gwynnie Bee
In 2011, Christine Hunsicker saw a niche in the women’s apparel industry that wasn’t being filled. Women sizes 10 and up made up 80% of women in the United States; however, their share of spending in the market was a fraction. They simply weren’t buying clothes.
The problem was obvious— it wasn’t that these women didn’t want to buy clothes. It was simply that the right products weren’t out there.
So that same year, Hunsicker launched a subscription company that rented stylish, properly-fitted clothing to women sizes 10 through 32. As of 2018, Gwynnie Bee is expanding to a size inclusive offering (sizes 0-32). Women sign up, shop online for the styles they like, and receive a box of their chosen items in a flash. Then they can either keep and buy what they love, or wear and return items they like but don’t want to purchase. All with free shipping.
Since 2011, Gwynnie Bee has become a lifesaver for women who want more variety in their closet, better fitting clothes, and less dressing room drama. The company has grown to operate four offices in the U.S. and India, employ over 350 staff members, and been dubbed The Netflix of Fashion.
Whitney Wolfe Herd – Founder and CEO of Bumble
With the world at our keyboard fingertips, it’s no wonder that online dating is now the top way to meet people. For a while there, however, it was men who ruled these apps and subscription services—men who made up most of the users, men who logged on most often, and men who made the first move.
Well, those days are over since Whitney Wolfe Herd rode into town. Her dating app Bumble is now the fastest-growing app of its kind. How is it different? Instead of men being in charge, women make the first move. Wolfe Herd is the former marketing VP and co-founder of Tinder. But she ended that role when she left and sued her ex-boyfriend and ex-boss for sexual harassment. As it turns out, she made the right move by leaving. Today, Bumble has more than 22 million users and is growing fast—closely catching up to Tinder in popularity and sales.
Rose-Marie Swift – Founder and CEO of RMS Beauty
As a make-up artist, Rose-Marie Swift was beyond successful. She worked often with the most famous women in fashion, film, and art: Tilda Swinton, Gisele Bunchen, Isabel Rossalini, and others. Her work was in Harper’s Bazaar, Vogue, Interview, W, and more.
But when Swift began experiencing health issues, it was found that her blood contained toxically high levels of damaging heavy metals. The culprit? Working with cosmetics on a daily basis.
Soon, Swift was cultivating her own cosmetics line, RMS Beauty. Made from fully organic, food-grade ingredients, RMS Beauty has given women around the world the chance to look beautiful and stay safe from commonly-known toxins in cosmetics.
Kimberli Cheung Wright – Founder and CEO of Trepic
These days, traveling is no longer just for the rich and famous who can jet off to the Alps or remote islands at a moment’s notice. It’s for everyone! Still, some questions remain: Where do you go? What’s unique about the destination? What’s the best way to get there? And once you’re there…what do you do?
These are the questions that spurred Kimberli Cheung Wright to create Trepic, a travel and discovery app that lets you plan and book your next trip visually. By scrolling through a multitude of destination images (think swimming with dolphins, getting a massage on a mountaintop, or strolling on a white sandy beach), users can choose the photos and experiences they like the best. From there, suggestions are made on your behalf, which can inspire you to go places you’ve always wanted to—or those you never even realized were out there!
Cheung Wright founded Trepic out of frustration when she couldn’t find a fun, remote destination that would offer unique and exclusive travel experiences for her and her 8-year-old son. Since its inception, Trepic has amassed over 60,000 travel experiences to peruse, and thousands of users hop on each day to experience new and exciting adventures they would have never heard of before.
Together, women are changing the face and future of business. This year, let’s celebrate these four superwomen in their fields and all other women who are making their mark and making a difference!