“Get In Loser, We’re Going Shopping”

Let’s go to the Mall!”, fictional How I Met Your Mother character, Robin Sparkles, half giggles, half sings. Decked out in an acid wash denim jacket with a graffitied back and jelly bracelets stacked to her elbows, this “pop star” oozes ‘80s teen nostalgia in the show’s parody music video. This episode aired in 2006, yet the reference was so specific, it’s almost unidentifiable from something that actually could have been a hit song in the ‘80s. read more

Fit It or Quit It: A Tale of Sizing Gone Wrong

If you could read the mind of any woman browsing a clothing store, you’d likely hear some expletives over sizing. Determining if a clothing item will fit properly has been plaguing women since the dawn of ready-to-wear. If you’ve ever lamented why you’re a certain size in one brand, only to be a completely different size in another–you’re far from alone. So, how did sizing get so (ahem) mucked up? read more

Meeting the Consumer Where She’s At – The Future of Shopping

Hoarding catalogues to trolling malls, Tupperware parties to Cyber Monday, as long as there have been things to buy, we’ve been inventing new ways to shop for them. Today, we’re one-click away from those Gucci slides we’ve been coveting. But in a world where we are using crowdfunding apps in our ride-share cars on our way to AirBnBs – ownership isn’t king anymore. So, what exactly is the future of shopping? read more

Finding Workplace Empowerment with Year Up

Gwynnie Bee and Year Up are partnering to bridge the gap between personal style and great workwear for young women entering the workforce. The women at Year Up have inspired us with their fearless determination, hard-won talent, and confidence in the workplace. Now it’s their turn to give you their best professional advice, share their empowerment, and how Year Up has changed the course of their futures. read more

7 Ways to Master Closet Confidence

Gwynnie Bee and Year Up are partnering to bridge the gap between personal style and great workwear for young women entering the workforce. We spoke to seven incredible women from Year Up in various stages in their careers on how workwear affects their careers, confidence, and personal style. Each of their personal stories has a piece of wisdom that even the most seasoned workwear lovers can learn from. Read on to hear how each woman has achieved her own Closet Confidence. read more

7 Style “Rules” Begging to Be Broken

Some believe that great style is defined by a particular set of rules. We’re all familiar with them–they’ve been around for as long as any of us can remember. However, we are bold, brave, and throwing out the rulebook today. As it turns out, under even the slightest interrogation these so-called pillars of fashion crack and crumble and are exposed for what they really are: basically bogus, absolutely arbitrary, sartorial silliness. As always, we encourage you to wear what makes you feel fabulous… and we think these seven style upgrades will. read more