Category Archives: Brand Spotlight

Brand Spotlight on James Jeans

James Jeans has become synonymous with both great fit and high quality since the line launched in 2004. We are so thrilled to be bringing sizes 30 and 32 from the brand exclusively to Gwynnie Bee along with the full range of sizes in key styles. We checked in with the team at James Jeans to find out even more about fit, working with plus size and how they achieve true premium denim. Read on for our interview with the team, and closet the latest styles from James Jeans on GwynnieBee.com in sizes 10-32.

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Introducing the Latest Melissa McCarthy Seven7 Styles on Gwynnie Bee

The launch of the Melissa McCarthy Seven7 line on Gwynnie Bee was a huge hit. You love the actress and comedienne’s boho, relaxed style as much as we do. So we’re thrilled to announce a new set of her styles are launching now on Gwynnie Bee! Check out a few of our favorites from this week’s New Arrivals below from the Melissa McCarthy Seven7 collection.

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Brands to Know: Universal Standard

We are so thrilled to have introduced Universal Standard, a new minimalistic plus size brand, to our members, and we jumped at the opportunity to visit the brand’s NYC showroom to talk to creators Alexandra Waldman and Polina Veksler. Alexandra, the designer, and her business partner, Polina, welcomed us to chat about elevated essentials, modern style, designing for the plus woman, and what we can expect next from the young brand.

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Brand Spotlight on…Modamix

Fashion-forward and print-driven, Modamix has quickly gained a loyal following for its on-trend, contemporary collection. We are such fans of what the two-year-old brand is doing that we had to bring you a look inside the line! Inside the brand’s midtown Manhattan showroom, we got a sneak peek at the Spring 2016 line and just generally had a great time chatting with the team about fashion, the plus community, and where Modamix is headed.

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Brands to Know: Melissa McCarthy Seven7

Actress and comedienne Melissa McCarthy has always had a love for fashion—did you know it was actually an early dream of hers to become a designer? Between her ongoing passion for design and her experience with having costumes made specifically for her, we can’t think of a better (or funnier!) star to launch a line we’re sure to love. That’s why Gwynnie Bee is thrilled to introduce select pieces of Melissa McCarthy Seven7 into our collection!

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GB Visits the Karen Kane NYC Showroom

In keeping with our mission to expand the fashion industry and make it more inclusive of sizes 10-32, we seek out every opportunity we can to effect this change from the inside out. Close collaboration with the brands we carry is an important part of the equation. One brand that we’ve had the opportunity to work extensively with is Karen Kane.  A recent visit to their NYC showroom gives us a behind the scenes glimpse at the working collaboration as our buyers Dina Abudayyeh and Kelsey Jones team up with Karen Kane’s E-Commerce Account Executive Ashly Yashchin to select new styles.

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An Exclusive BTS Look at Karen Kane, CA

When Karen Kane’s son Michael, the brand’s Director of Marketing, discovered Gwynnie Bee while reading one of his favorite blogs, Wardrobe Oxygen, he foresaw the beginnings of a lasting partnership. “After getting in touch with Gwynnie Bee, we quickly realized what a perfect match we were, and it’s been a fantastic partnership ever since,” Karen told us in a recent interview. 

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