One of our favorite things here at Gwynnie Bee is to bring you new brands that you’re sure to love, which is why we are so excited to have Alice & You on the site. The British brand brings more than a dash of color and fun to its super-flattering shapes that are spot on-trend. That must be why influencers like Clem of Bonjour Clem and Corissa of Fat Fashion Flow are already loving the brand! We talked to the team behind the brand (from their headquarters in London!) to give you some insight into Alice & You. Read on, and closet all the styles from the brand here.
Q: Tell us about the women you design for. Do you have anyone specific in mind?
A: Alice & You believe fashion should champion the female figure and that’s why are styles are flattering whatever size. Our size range goes up to UK 28 [Editor’s Note: Gwynnie Bee specially carries up to a US size 32 from the brand] and we design for women who aren’t afraid to be individual whatever size or shape they may be.
Q: How would you describe the brand’s aesthetic?
A: Alice & You offer trend led and wardrobe staples that perfectly compliment a capsule wardrobe. We offer ultra feminine flattering styles and shapes.
Q: What does being a British brand mean for the line?
A: We are proud to be a British brand and we feel British style has something that sets it aside from the rest. We feel Alice & You has a key place in an ever growing plus size market.
Q: What was the inspiration behind the Spring 2016 line?
A: We wanted the Spring 2016 line to be ultra feminine but with a boho edge, so we have combined key themes that dance between retro and romance. Details include fringing, vintage sportswear, bold colour palettes, clashing contrasts such as stars and stripes along with soft fabrics such as crochet, lace and dreamy pastels. Worn out denim is a statement look for SS16.
Q: Why are you excited to be partnering with Gwynnie Bee?
A: We are so excited to be partnering with Gwynnie Bee and we think Alice & You is the perfect fit because we are proud to offer stylish pieces to the plus size market.
Q: What do you see in the future for Alice & You?
A: Alice & You are only going from strength to strength. We are keen for the collections to keep growing with wider exposure and partnering with Gwynnie Bee is the perfect way to do this!